#Jason downie full
#Jason downie license

This lowers the barriers to entry considerably. We also offer unstacked solutions and tools so that they can pick-and-choose what they need on a custom basis. We have found so much success with publishers specifically because we are consultative partners that can guide them on best practices to ensure their use of Lotame is optimized. One-third (33%) said that they didnвЂ™t have the internal resources in place to do so,вЂ™ while 31% said, вЂI donвЂ™t know where to even begin.вЂ™ Another 21% said вЂI donвЂ™t have the tools or technology needed.вЂ™ So, clearly, there is a lot of room for growth in this space. In fact, research we conducted last year found that 31% of marketers and publishers donвЂ™t collect data and a majority cited the cause as a lack of resources and education.

#Jason downie full

Not enough publishers are using DMPs and those that arenвЂ™t are using them to their full potential. By knowing more about their audience, they can use these insights to drive new and increased revenue opportunities. Publishers are too often at the mercy of advertisers when it comes to driving revenue. WHAT ARE THE ADVANTAGES AND DISADVANTAGES OF USING DATA & TOOLS TO SHIFT THE BALANCE OF POWER BACK TO PUBLISHERS? ARE PUBLISHERS USING ENOUGH DMPвЂ™S? IF SO, WHY/WHY NOT? In short, LotameвЂ™s unstacked data solutions make it easy for publishers and media companies to address their biggest challenges today. This is a brand-new revenue stream for most publishers and an area where we are seeing continued and impressive demand.

#Jason downie license

Through LotameвЂ™s 2nd party data marketplace, they can license select slices of their data to interested buyers, and lean on LotameвЂ™s data experts to guide them through the pricing and process. Delivering data-informed content increases the time consumers spend on their properties, drives more repeat visits and generates more advertising opportunities.ДЄnd finally, Lotame facilitates the monetization of first-party data for publishers and media companies. This enables them to get a 360-degree view of consumers who read or view certain content types and then lets them take action to deliver more personalized editorial experiences. This is critical today as more publishers look to move beyond an ad-driven monetization model.ДЇor content development purposes, Lotame enables publishers to connect audience data from the Lotame platform with their CMS. By segmenting their consumers and adding more insight with the addition of 2nd and 3rd party data, publishers can personalize the content and offers they deliver to each group, generating new opportunities to increase their subscriber base and drive additional revenue. LotameвЂ™s data solutions help publishers better understand their visitors, viewers and app users so they can develop and promote new products or subscriptions to the right audiences, and continue to diversify revenue streams. We allow publishers to learn more about visitors, viewers, and app user attributes and behaviors, and use those valuable insights to tailor audience development strategies to increase engagement, balance paid/earned/owned activation channels and customize messaging to grow visits, views, and downloads.ДЇor publishers, consumer marketing is also key. LotameвЂ™s tools also support publishers with audience development. We can help them create new sales opportunities, develop custom endemic and non-endemic audiences using their data, marketer data or 3rd party data, win RFPs, increase CPMs, and we can allow them to activate through any desktop, mobile or OTT ad platform.

On the advertising side, LotameвЂ™s data solutions help publishers sell smarter by leveraging audience insights in a number of ways. We help publishers with advertising, audience development, marketing their own products, content development, and data monetization. Data is one of those advantages, helping publishers deliver smarter content to their readers and more effective ad campaigns for their clients.

As a result, they are looking for competitive advantages and ways to work smarter. With the constant threat of Facebook and Google, and an increasingly fragmented fight for consumer attention online, publishers are more challenged than ever. WHAT TYPES OF PRODUCTS AND SOLUTIONS ARE YOU OFFERING TO PUBLISHERS? In this interview, he discusses what lies ahead in publisher data management technology.

Jason Downie is the Chief Strategy Officer at Lotame.